B2B Checkout: Request for Quote (RFQ)
B2B · API INTEGRATION
Architected a "Guest Quote" system with Google Maps API to solve B2B procurement friction.
Problem
B2B buyers lacked a specialized flow for custom configurations and bulk quoting within a B2C UI.
Action
Mapped the funnel and led 3 cross-functional teams to ship the full RFQ engine in 6 weeks.
Impact
Launched the region's first furniture marketplace with advanced guest quoting and location intelligence.
B2B Checkout: Request for Quote (RFQ)
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B2B · API INTEGRATION
Architected a friction-free "Guest Quote" system and integrated Google Maps API.
Problem
B2B buyers lacked a specialized flow for custom configurations and bulk quoting within a B2C UI.
Action
Mapped the funnel and led 3 cross-functional teams to ship the full RFQ engine in 6 weeks.
Impact
Launched the region's first furniture marketplace with advanced guest quoting and location intelligence.
B2B Checkout: Request for Quote (RFQ)
B2B · API INTEGRATION
Architected a "Guest Quote" system with Google Maps API to solve B2B procurement friction.
Problem
B2B buyers lacked a specialized flow for custom configurations and bulk quoting within a B2C UI.
Action
Mapped the funnel and led 3 cross-functional teams to ship the full RFQ engine in 6 weeks.
Impact
Launched the region's first furniture marketplace with advanced guest quoting and location intelligence.
Product Page & Smart Tiles (40k SKUs)
A/B TEST· DATA SEGMENTATION
Designed dynamic product pages and "Smart Tiles" to optimize discovery across a 40,000+ SKU taxonomy.
Problem
High PLP bounce rates caused by information-heavy data requirements and poor variant visibility.
Action
Executed A/B testing and on-site user feedback loops to iterate on the sequential information architecture.
Impact
Significantly reduced bounce rates from the original site while scaling to manage over 40,000 unique SKUs.
Product Page & Smart Tiles (40k SKUs)
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A/B TEST· DATA SEGMENTATION
Designed dynamic product pages and "Smart Tiles" to optimize discovery.
Problem
High PLP bounce rates caused by information-heavy data requirements and poor variant visibility.
Action
Executed A/B testing and on-site user feedback loops
Impact
Significantly reduced bounce rates from the original site while scaling to manage over 40,000 unique SKUs.
Product Page & Smart Tiles (40k SKUs)
A/B TEST· DATA SEGMENTATION
Designed dynamic product pages and "Smart Tiles" to optimize discovery across a 40,000+ SKU taxonomy.
Problem
High PLP bounce rates caused by information-heavy data requirements and poor variant visibility.
Action
Executed A/B testing and on-site user feedback loops to iterate on the sequential information architecture.
Impact
Significantly reduced bounce rates from the original site while scaling to manage over 40,000 unique SKUs.
EIDOS: D2C E-Commerce Brand (Exited)
E-COM · 0 -> 1 STRATEGY · D2C
Architected a premium D2C brand from scratch, including the full technical infrastructure and a global supply chain.
Problem
Establishing a first-of-its-kind global brand from South India with a remote team and suppliers across 4 countries.
Action
Architected the Shopify ecosystem, integrated global payment/logistics gateways, and designed the full brand identity.
Impact
Scaled to profitability with over 1 million social engagements and achieved a successful acquisition in 2025.
D2C E-Commerce Brand (Exited)
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E-COM · 0 -> 1 STRATEGY · D2C
Scaled a D2C brand from 0-1.
Problem
Establishing a first-of-its-kind global brand from South India with a remote team and suppliers across 4 countries.
Action
Architected the Shopify ecosystem, integrated global payment/logistics gateways, and designed the full brand identity.
Impact
Scaled to profitability with over 1 million social engagements and acquisition in 2025.
EIDOS: D2C E-Commerce Brand (Exited)
E-COM · 0 -> 1 STRATEGY · D2C
Architected a premium D2C brand from scratch, including the full technical infrastructure and a global supply chain.
Problem
Establishing a first-of-its-kind global brand from South India with a remote team and suppliers across 4 countries.
Action
Architected the Shopify ecosystem, integrated global payment/logistics gateways, and designed the full brand identity.
Impact
Scaled to profitability with over 1 million social engagements and achieved a successful acquisition in 2025.
GenAI Visualization Tool
PROCESS AUTOMATION · AI
Automated manual product mockup generation using Gemini API and Firebase to accelerate go-to-market velocity.
Problem
Manual 2-week mockup creation cycles for office settings reduced listing and marketing speed.
Action
Identified the process bottleneck and prototyped a proprietary tool to automate the mockup pipeline end-to-end.
Impact
Slashed design turnaround time by ~93%, reducing a 14-day manual process to approximately 1 day.
GenAI Visualization Tool
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PROCESS AUTOMATION · AI
Developed a proprietary tool using Gemini API and Firebase to automate product mockups.
Problem
Manual 2-week mockup creation cycles for office settings reduced listing and marketing speed.
Action
Identified the bottleneck, prototyped a Gemini API + Firebase tool to automate.
Impact
Slashed design turnaround time by ~93%, reducing a 14-day manual process to approximately 1 day.
GenAI Visualization Tool
PROCESS AUTOMATION · AI
Automated manual product mockup generation using Gemini API and Firebase to accelerate go-to-market velocity.
Problem
Manual 2-week mockup creation cycles for office settings reduced listing and marketing speed.
Action
Identified the process bottleneck and prototyped a proprietary tool to automate the mockup pipeline end-to-end.
Impact
Slashed design turnaround time by ~93%, reducing a 14-day manual process to approximately 1 day.
BUILT WITH A LOT OF CARE, CODE, AND CLAUDE BY
BUILT WITH A LOT OF CARE, CODE, AND CLAUDE BY